Know what is your marketing focuses at? Is to inform or to remind or simply to instruct, or to create an announcement or to spread awareness, or to improve the participation?
Knowing your purpose behind marketing will sort your marketing to a great extent. You will got to do this with your goals as well. Without a fixed purpose, you cannot head in the right direction.
Strategies fo marketing lies 50% in knowing the purpose and rest in:
Designing the framework for Marketing:
Designing the Marketing calendar with the content. As your purpose is clear, drafting your content becomes easier. According to the interest of your audience, you can compose the content that is impressive and convincing enough.
Here, as we are focusing on training institutes, the content could be in line with the difficulties faced in the industries for the coding that you teach can tackle. And thus with the solutions, you can actually promote your institutes.
Planning of the Marketing:
Designing and creativity are in every Ad that I come across. What lacks is the essence of connectivity and consistency. When people engage with your ad or campaign, they expect your involvement as well.
Here, planning comes in to play a vital. Using the automation tools that are cost-effective and then solving the students’ query with ease, is the part of planning, This is usually what ToFu is. We at Knowletive guide you for what yours as an institute’s role in planning be. In which stage should you walk a mile long and in stage should you stand still. As we know, certain pauses create curiosity and hence planning of marketing includes pausing and resuming too.
Executing Marketing plan:
Execution happens at the initial stages. As the days pass and the leads are enough for the next 6 months, the execution slowers down. Rather, the similar execution that worked last year doesn’t seem to work this year and then later on ever after.
We at Knowletive understand the students’ and parents’ thinking patterns. What will engage them the most and feel them trusted in you is what counts. Here is where we consult you to bring the results that are 10x than your prediction.
Once you’ve identified the tactics you want to use, you’ll need to determine:
What platform and medium will you use to communicate with your audience, both existing and targetted?
Here is the list of platforms and mediums that are evergreen and are working very fine in all the successful Institutes’ business planning:
Newsletters, flyers, posters, web pages, intranet banners, email, presentations?
How often will your audience be interested in this type of communication?
And Time frame. Determine a schedule for each tactic: monthly, quarterly, pre-launch, etc.
Need help in deciding such factors?
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